iGaming

BEST IGAMING AFFILIATE PROGRAMS IN 2024

BEST IGAMING AFFILIATE PROGRAMS IN 2024

Updated 26 September

Top iGaming Affiliate Programs in 2024

1

iWHALE

Best overall

2

Bet365

Fastest payouts

3

Betsson

Best costumer support

4

LeoVegas

Best for mobile gaming

5

William Hill

Most trusted brand

6

Casumo

Best player experience

As the world of online gambling continues to expand, affiliate marketing is becoming a key way for marketers to earn money. In 2024, many affiliate programs are available, and each has its strengths and features.

This article highlights the best iGaming affiliate programs that can help you maximize your earnings by promoting various betting sites and casinos.

Whether you are just starting out or have experience in the field, this guide will provide insights to help you choose the right program for your needs.

The iGaming industry continues to grow rapidly, making affiliate marketing a lucrative opportunity for marketers.

By partnering with the right iGaming affiliate programs, you can earn substantial commissions while promoting top platforms in the industry.

Whether you're seeking fast payouts, excellent customer support, or a strong mobile experience, the top programs listed below provide a variety of benefits to help you succeed.

Here are the best iGaming affiliate programs to consider in 2024 for maximizing your earnings and providing value to your audience.

1

1

iWhale - Best Overall iGaming Affiliate Program

iWhale - Best Overall iGaming Affiliate Program

iWhale is one of the top iGaming affiliate programs in 2024, offering affiliates up to 50% revenue share, depending on performance.

The program is known for its high retention rates and exclusive in-house offers, which help affiliates maximize their earnings.

With a tiered system and real-time performance tracking, iWhale provides affiliates with the tools needed for success. It's also popular for its quick payouts and strong support for cryptocurrency payments​

FEATURES

FEATURES

Diverse Product Range: Affiliates can promote various products, including casino games, poker, and sports betting, which allows for multiple income streams.

Diverse Product Range: Affiliates can promote various products, including casino games, poker, and sports betting, which allows for multiple income streams.

User-Friendly Platform: The affiliate platform is easy to navigate, making it simple to track performance and manage campaigns.

User-Friendly Platform: The affiliate platform is easy to navigate, making it simple to track performance and manage campaigns.

Regular Promotions: iWhale frequently offers new player promotions, providing fresh opportunities for affiliates to attract players.

Regular Promotions: iWhale frequently offers new player promotions, providing fresh opportunities for affiliates to attract players.

KEY BENEFITS OF IWHALE

KEY BENEFITS OF IWHALE

High Commission Rates: Earn between 20% and 50% on referred sales, providing significant earning potential.

High Commission Rates: Earn between 20% and 50% on referred sales, providing significant earning potential.

Diverse Gaming Options: Promote a wide range of iGaming platforms, including sports betting, casinos, and esports.

Diverse Gaming Options: Promote a wide range of iGaming platforms, including sports betting, casinos, and esports.

Comprehensive Affiliate Support: Benefit from dedicated account managers and detailed resources to help you succeed.

Comprehensive Affiliate Support: Benefit from dedicated account managers and detailed resources to help you succeed.

Advanced Tracking Tools: Access real-time analytics and tracking to optimize your performance and maximize earnings.

Advanced Tracking Tools: Access real-time analytics and tracking to optimize your performance and maximize earnings.

Regular Promotions: Take advantage of frequent promotions and bonuses to engage your audience and boost conversions.

Regular Promotions: Take advantage of frequent promotions and bonuses to engage your audience and boost conversions.

While the commission clearance period may be longer than some competitors, the high revenue share and variety of products make 888 Affiliates a strong option for both new and experienced marketers.

2

2

Bet365 - Best for Sports Betting

Bet365 - Best for Sports Betting

Bet365 stands as one of the most trusted and recognized brands in the iGaming industry. Their affiliate program offers a generous 30% lifetime commission across their entire product suite, including sports betting, casino games, poker, and bingo.

Affiliates benefit from a wide range of marketing tools, transparent tracking, and reliable monthly payments. 

With high player retention rates and dedicated account managers for affiliates, it's a top choice for those looking to maximize their earnings​

FEATURES

FEATURES

Revenue Share: Affiliates can earn up to 30% in revenue share, which can lead to high earnings for those who perform well.

Revenue Share: Affiliates can earn up to 30% in revenue share, which can lead to high earnings for those who perform well.

Reliable Payments: Bet365 ensures timely payments, which helps affiliates manage their finances better.

Reliable Payments: Bet365 ensures timely payments, which helps affiliates manage their finances better.

Marketing Tools: The program provides a variety of marketing materials, such as banners and text links, to assist affiliates in their promotions.

Marketing Tools: The program provides a variety of marketing materials, such as banners and text links, to assist affiliates in their promotions.

Diverse Products: With options ranging from sports betting to casino games, affiliates have many ways to attract players.

Diverse Products: With options ranging from sports betting to casino games, affiliates have many ways to attract players.

KEY BENEFITS OF BET365

KEY BENEFITS OF BET365

Generous Commission Structure: Earn competitive commissions of up to 45% on referred players, ensuring substantial earning opportunities.

Generous Commission Structure: Earn competitive commissions of up to 45% on referred players, ensuring substantial earning opportunities.

Wide Range of Gaming Products: Promote sports betting, poker, casino, bingo, and more from one of the most reputable brands in the industry.

Wide Range of Gaming Products: Promote sports betting, poker, casino, bingo, and more from one of the most reputable brands in the industry.

Top-Notch Affiliate Support: Receive dedicated support with personalized assistance to help maximize your promotional efforts.

Top-Notch Affiliate Support: Receive dedicated support with personalized assistance to help maximize your promotional efforts.

Detailed Analytics and Reporting: Access comprehensive tracking tools and reports to monitor your performance and optimize your strategy.

Detailed Analytics and Reporting: Access comprehensive tracking tools and reports to monitor your performance and optimize your strategy.

Exclusive Player Promotions: Offer your referrals special bonuses and promotions to increase engagement and conversions.

Exclusive Player Promotions: Offer your referrals special bonuses and promotions to increase engagement and conversions.

While Bet365 Partners has many strengths, it also has strict rules and limited CPA offers. This means affiliates need to be careful in their marketing strategies. However, for those who can meet these standards, Bet365 Partners offers a stable and profitable platform for long-term success. Bet365 Partners is a great choice for affiliates looking for a reliable and rewarding program in the iGaming industry.

3

3

Betsson - Best for High Conversions

Betsson - Best for High Conversions

Betsson Group Affiliates offers one of the top iGaming affiliate programs in 2024, featuring competitive commission rates of up to 40%

Affiliates can promote 18+ trusted brands, including Betsson, Betsafe, and NordicBet, with support in 30+ languages. The program offers flexible CPA, RevShare, and hybrid deals, ensuring affiliates can choose what best suits their strategy. 

With advanced real-time tracking, detailed reporting, and fast payments via an affiliate wallet, Betsson is a reliable partner for maximizing affiliate earnings. Additionally, their long-standing reputation and global reach make them a solid choice for affiliates​

FEATURES

FEATURES

Tiered commission structure: Affiliates can earn up to 35% as they increase their traffic and conversions.

Tiered commission structure: Affiliates can earn up to 35% as they increase their traffic and conversions.

Diverse betting options: The program covers everything from traditional sports to esports and casino games, catering to various player interests.

Diverse betting options: The program covers everything from traditional sports to esports and casino games, catering to various player interests.

Support for affiliates: Betsson Partners offers responsive and knowledgeable support, helping affiliates tackle challenges and improve their campaigns.

Support for affiliates: Betsson Partners offers responsive and knowledgeable support, helping affiliates tackle challenges and improve their campaigns.

Marketing tools: Affiliates have access to creative marketing resources, including customizable banners and deep-linking options.

Marketing tools: Affiliates have access to creative marketing resources, including customizable banners and deep-linking options.

KEY BENEFITS OF BETSSON

KEY BENEFITS OF BETSSON

Maximum Commission: Earn up to 40% in commissions.

Maximum Commission: Earn up to 40% in commissions.

Betting Options: Wide variety of options including sports, esports, and casino games.

Betting Options: Wide variety of options including sports, esports, and casino games.

Affiliate Support: Responsive and knowledgeable support team to assist affiliates.

Affiliate Support: Responsive and knowledgeable support team to assist affiliates.

Marketing Tools: Access to customizable banners and deep-linking for optimized promotion.

Marketing Tools: Access to customizable banners and deep-linking for optimized promotion.

Comprehensive Program: A well-rounded option for affiliates looking to promote top-tier betting services.

Comprehensive Program: A well-rounded option for affiliates looking to promote top-tier betting services.

Betsson  is a great choice for affiliates looking to promote a well-known brand with a variety of betting options. Its strong support and marketing tools can help you succeed in the competitive iGaming market.

4

4

LeoVegas - Best for Mobile Gaming

LeoVegas - Best for Mobile Gaming

LeoVegas has been a pioneer in mobile gaming, and its iGaming Affiliate Program reflects that innovation. Affiliates can earn up to 35% revenue share, with no negative carryover. 

LeoVegas’ strong focus on mobile optimization means affiliates can target the growing market of mobile gamers.

The brand’s reputation for quality games and a seamless user experience makes it an excellent choice for affiliates looking to promote casino and sports betting products.

FEATURES

FEATURES

High Revenue Share: Affiliates can earn up to 45% in revenue share, which is quite competitive in the industry.

High Revenue Share: Affiliates can earn up to 45% in revenue share, which is quite competitive in the industry.

Diverse Product Range: Besides poker, you can promote casino games and sports betting, allowing for multiple income sources.

Diverse Product Range: Besides poker, you can promote casino games and sports betting, allowing for multiple income sources.

Strong Reporting Tools: LeoVegas provides excellent tools to help affiliates track their performance and understand player behavior.

Strong Reporting Tools: LeoVegas provides excellent tools to help affiliates track their performance and understand player behavior.

Global Player Pool: Affiliates benefit from a large number of players worldwide, which can lead to better earnings.

Global Player Pool: Affiliates benefit from a large number of players worldwide, which can lead to better earnings.

KEY BENEFITS OF LEOVEGAS

KEY BENEFITS OF LEOVEGAS

Attractive Commission Rates: Earn up to 45% commission on referred players, offering strong earning potential.

Attractive Commission Rates: Earn up to 45% commission on referred players, offering strong earning potential.

Extensive Gaming Portfolio: Promote a wide variety of casino games, live dealers, and sports betting options, catering to a global audience.

Extensive Gaming Portfolio: Promote a wide variety of casino games, live dealers, and sports betting options, catering to a global audience.

Dedicated Affiliate Support: Benefit from a professional support team providing personalized assistance and resources to help you succeed.

Dedicated Affiliate Support: Benefit from a professional support team providing personalized assistance and resources to help you succeed.

Real-Time Tracking and Analytics: Utilize advanced reporting tools to monitor your performance and optimize campaigns with real-time data.

Real-Time Tracking and Analytics: Utilize advanced reporting tools to monitor your performance and optimize campaigns with real-time data.

Exclusive Promotions and Bonuses: Offer your audience special promotions and player bonuses, boosting engagement and conversion rates.

Exclusive Promotions and Bonuses: Offer your audience special promotions and player bonuses, boosting engagement and conversion rates.

LeoVegas is a solid choice for affiliates looking to tap into the poker market or offer a mix of gaming products.

5

5

William Hill - Best for Established Brand Recognition

William Hill - Best for Established Brand Recognition

William Hill’s iGaming Affiliate Program benefits from the company’s long-standing reputation in the gambling industry.

Affiliates can earn up to 30% revenue share, with options to promote sports betting, casino games, and poker.

William Hill's established brand and extensive customer base ensure high conversion rates. Affiliates also enjoy access to a wide range of marketing materials and tools, making it a reliable choice for long-term earnings.

FEATURES

FEATURES

Wide Range of Offers: William Hills  provides over 500 different offers, allowing affiliates to choose what suits their audience best.

Wide Range of Offers: William Hills  provides over 500 different offers, allowing affiliates to choose what suits their audience best.

Flexible Payment Options: Affiliates can receive payments through various methods, including bank transfers and e-wallets, with a minimum payout of just $50.

Flexible Payment Options: Affiliates can receive payments through various methods, including bank transfers and e-wallets, with a minimum payout of just $50.

Attractive Commission Structure: The program operates on a CPA (Cost Per Acquisition) model, which can lead to significant earnings for successful affiliates.

Attractive Commission Structure: The program operates on a CPA (Cost Per Acquisition) model, which can lead to significant earnings for successful affiliates.

KEY BENEFITS OF WILLIAM HILL

KEY BENEFITS OF WILLIAM HILL

Wide Range of Betting Markets: Promote sports betting, casino, poker, and more, offering a diverse selection to appeal to different audiences.

Wide Range of Betting Markets: Promote sports betting, casino, poker, and more, offering a diverse selection to appeal to different audiences.

High Commission Potential: Earn up to 30% commission on referrals, providing solid revenue opportunities for affiliates.

High Commission Potential: Earn up to 30% commission on referrals, providing solid revenue opportunities for affiliates.

Comprehensive Marketing Resources: Access a variety of customizable banners, links, and other promotional tools to drive conversions.

Comprehensive Marketing Resources: Access a variety of customizable banners, links, and other promotional tools to drive conversions.

Reliable and Timely Payments: Benefit from consistent monthly payments with multiple payout options for your convenience.

Reliable and Timely Payments: Benefit from consistent monthly payments with multiple payout options for your convenience.

Top-Notch Affiliate Support: Enjoy personalized support and guidance to help you maximize your earnings and performance.

Top-Notch Affiliate Support: Enjoy personalized support and guidance to help you maximize your earnings and performance.

William Hills is a great choice for affiliates looking to tap into the growing market of cryptocurrency gaming.

6

6

Casumo - Best for Player Retention

Casumo - Best for Player Retention

Casumo's iGaming Affiliate Program is known for its excellent player retention, offering affiliates a chance to earn consistent commissions over time. 

With a revenue share of up to 45%, Casumo offers one of the highest earning potentials in the iGaming space. Their unique approach to gamification, including player rewards and an engaging user interface, ensures players keep coming back.

This makes Casumo an excellent option for affiliates looking for a program with high player engagement and retention rates.

FEATURES

FEATURES

Esports Focused: Specializes in betting for popular esports games like League of Legends and Dota 2.

Esports Focused: Specializes in betting for popular esports games like League of Legends and Dota 2.

User-Friendly Interface: Designed to be easy to navigate, enhancing the betting experience.

User-Friendly Interface: Designed to be easy to navigate, enhancing the betting experience.

Engaging Promotions: Offers various promotions that affiliates can leverage to attract users.

Engaging Promotions: Offers various promotions that affiliates can leverage to attract users.

KEY BENEFITS OF CASUMO

KEY BENEFITS OF CASUMO

Growing Market: Esports is rapidly expanding, providing ample opportunities for affiliates.

Growing Market: Esports is rapidly expanding, providing ample opportunities for affiliates.

Strong Community: Engages with a dedicated audience of gamers and bettors.

Strong Community: Engages with a dedicated audience of gamers and bettors.

Innovative Marketing Tools: Offers affiliates various tools to help promote effectively.

Innovative Marketing Tools: Offers affiliates various tools to help promote effectively.

Casumo is not just about betting; it’s about creating a community where gamers can thrive and enjoy their favorite esports.

7

7

Golden Race Affiliates

Golden Race Affiliates

Golden Race Affiliates is an exciting option for those interested in virtual sports betting. 

This program stands out for its unique offerings and competitive commission structure. Here are some key points about Golden Race Affiliates:

FEATURES

FEATURES

Diverse Betting Options: Affiliates can promote a variety of virtual sports, including football, horse racing, and more.

Diverse Betting Options: Affiliates can promote a variety of virtual sports, including football, horse racing, and more.

High Revenue Share: The program offers a revenue share model that can reach up to 40%, making it one of the more lucrative options available.

High Revenue Share: The program offers a revenue share model that can reach up to 40%, making it one of the more lucrative options available.

User-Friendly Platform: The affiliate dashboard is easy to navigate, allowing marketers to track their performance and earnings effortlessly.

User-Friendly Platform: The affiliate dashboard is easy to navigate, allowing marketers to track their performance and earnings effortlessly.

Marketing Support: Golden Race provides affiliates with a range of marketing materials, including banners and promotional content, to help boost their campaigns.

Marketing Support: Golden Race provides affiliates with a range of marketing materials, including banners and promotional content, to help boost their campaigns.

BENEFITS OF GOLDEN RACE AFFILIATES

BENEFITS OF GOLDEN RACE AFFILIATES

Innovative Virtual Sports Platform: Promote cutting-edge virtual sports and gaming products that engage a wide audience.

Innovative Virtual Sports Platform: Promote cutting-edge virtual sports and gaming products that engage a wide audience.

Generous Commission Rates: Earn competitive commissions of up to 40% on referred players, maximizing your earning potential.

Generous Commission Rates: Earn competitive commissions of up to 40% on referred players, maximizing your earning potential.

Comprehensive Marketing Tools: Access to high-quality banners, links, and promotional materials to help boost conversions.

Comprehensive Marketing Tools: Access to high-quality banners, links, and promotional materials to help boost conversions.

Dedicated Affiliate Support: Receive tailored support and expert assistance to help you optimize your campaigns and grow your affiliate business.

Dedicated Affiliate Support: Receive tailored support and expert assistance to help you optimize your campaigns and grow your affiliate business.

Real-Time Reporting and Analytics: Utilize detailed tracking tools to monitor performance and adjust strategies for maximum effectiveness.

Real-Time Reporting and Analytics: Utilize detailed tracking tools to monitor performance and adjust strategies for maximum effectiveness.

Golden Race Affiliates is a great choice for marketers looking to tap into the growing market of virtual sports, offering both high earnings and a supportive environment.

8

8

Nordic Affiliates

Nordic Affiliates

Nordic Affiliates is a growing online affiliate and content marketing company that started in April 2019. 

With over 30 years of combined experience in the iGaming industry, they focus on promoting various gaming products, especially in the Nordic region.

FEATURES

FEATURES

NorgesSpill: A popular site for sports betting.

NorgesSpill: A popular site for sports betting.

NettKasino: Focuses on casino games.

NettKasino: Focuses on casino games.

NorgesAutomaten: Specializes in Norwegian slot machines.

NorgesAutomaten: Specializes in Norwegian slot machines.

NyeCasino: Reviews the latest online casinos.

NyeCasino: Reviews the latest online casinos.

KEY BENEFITS OF NORDIC AFFILIATES

KEY BENEFITS OF NORDIC AFFILIATES

Experienced Team: Over 30 years in the industry.

Experienced Team: Over 30 years in the industry.

Diverse Offerings: A wide range of gaming products.

Diverse Offerings: A wide range of gaming products.

Strong Market Presence: Established sites in key Nordic markets.

Strong Market Presence: Established sites in key Nordic markets.

9

9

Royal Partners

Royal Partners

Royal Partners has been a player in the iGaming market for over five years, earning a solid reputation as a direct advertiser for its own brands, including Monro, Drip, and Starda. 

This program is known for its strong support and high payouts for affiliates.

FEATURES

FEATURES

Number of Offers: 500+

Number of Offers: 500+

Minimum Payout: $50

Minimum Payout: $50

Payment Models: CPA (Cost Per Action)

Payment Models: CPA (Cost Per Action)

Payment Methods: Bank transfer, Capitalist, ePayments, and other alternatives.

Payment Methods: Bank transfer, Capitalist, ePayments, and other alternatives.

KEY BENEFITS OF ROYAL PARTNERS

KEY BENEFITS OF ROYAL PARTNERS

Collaborates with over 5,000 affiliates worldwide.

Collaborates with over 5,000 affiliates worldwide.

Offers a variety of products with specific offers for each brand.

Offers a variety of products with specific offers for each brand.

No penalties for low performance months, promoting a supportive environment.

No penalties for low performance months, promoting a supportive environment.

Focuses on retaining customers, enhancing the value for affiliates.

Focuses on retaining customers, enhancing the value for affiliates.

Royal Partners is committed to helping affiliates succeed by providing a wide range of offers and a supportive community.

FINAL THOUGHTS ON IGAMING AFFILIATE PROGRAMS

FINAL THOUGHTS ON IGAMING AFFILIATE PROGRAMS

In conclusion, the world of iGaming affiliate programs in 2024 is full of exciting chances for marketers. With options like Bet365, iWhale Affiliates, and newer programs focusing on crypto and esports, there’s something for everyone. Picking the right program is key to your success. 

Make sure it fits your audience and interests. Stay up-to-date with the latest trends and always be ready to adapt your strategies. 

Whether you’re just starting or looking to grow, this industry has plenty of room for you to thrive. So, dive in, use the tips shared, and start your journey in the iGaming affiliate world!

Frequently asked questions

Frequently asked questions

What is an iGaming affiliate?

How can I find good casino affiliates?

What should I look for in a casino affiliate?

How do iGaming affiliates get paid?

What are affiliate networks in iGaming?

Why is choosing the right affiliate program important?

What is an iGaming affiliate?

How can I find good casino affiliates?

What should I look for in a casino affiliate?

How do iGaming affiliates get paid?

What are affiliate networks in iGaming?

Why is choosing the right affiliate program important?

What is an iGaming affiliate?

How can I find good casino affiliates?

What should I look for in a casino affiliate?

How do iGaming affiliates get paid?

What are affiliate networks in iGaming?

Why is choosing the right affiliate program important?